If you have trouble borrowing
money to finance your
business operation - or raising
capital to start or expand
your business - you're in the
same boat as 98% of all small
business owners. Small businesses
have to work harder
and smarter to pry financing
from their money sources...all
because they just don't know
how to ask effectively.
Once you learn the psychology
of the money lender,
understand how they think,
you will have the necessary
information to play the
money lenders game. If you're
going to join the 2% of small
business people who can get
funds anytime - under any
conditions - often with no
more than a phone call - you
need this information, this
seperates the winners from
the lossers. You will find it all
in this book, Getting Money
For Your Business. It will
show you who the players
are in this money lending
game, and how they think
about small business people
seeking financing.
The banker looks at a small
business account about the
same way a playboy looks at a
mistress. You've got something
he wants, so give it to him but
don't stand around the office
asking for favors.
The commercial finance
companies look at the small
businessman as a sheep. They
are interested in how often he
can be sheared, and when the
wool is gone, what he is worth
as mutton.
The venture capital firms
look at the small business operator
the way a pimp looks at
his girls. How glamorous are
they? How much will the Johns
pay for a piece of the action?
If you can understand their
thinking and their concepts,
then you can use that thinking
to get the money you need
when you need it. Getting
Money For Your Business tells
you how to do it - how to have
a collection of open pockets
you can dip into anytime -
often with only a phone call. It
will open your eyes so that you
can learn how to open the
vaults of the money lenders. |
